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In 2005, Erin Barrow began her design career in commercial real estate for J.Crew in Manhattan.  Her passion for design escalated as her residential career began Birmingham.  Erin’s knowledgeable reputation, within the building industry, established SWAG Design Studio, in 2009.  fulfilling a need the Birmingham area lacked, SWAG provides the real estate market an opportunity to visualize every vacant space through home staging & design services.   With an extensive background in new construction, Erin understands the demographics and the dynamics of a competitive marketplace.  In 2014, Mollie Piccirilli joined SWAG as Design Director to enhance the collaboration with clients, project managers, builders, and realtors to ensure our vision becomes their reality.  Jennifer Felton has been a huge asset to the team as Operations Director since 2021.  Our newest addition is Lizzy Dunavant who joined us in 2023 as marketing director.  we have the most group of women passionate about the building and real estate market!


At SWAG Design Studio, we strive to not only enhance and promote the relationship between you and your client but to also inspire loyalty and future sales.  In addition, We provide on trend design selections for new construction homebuilders in addition to turnkey model homes furnishings and home staging options for residential & commercial projects.  Located in the Heart of Homewood, SWAG combines the design studio + Offices +  3500 sq ft branded Home Staging inventory.


Our creativity and impressive sales statistics have established SWAG Design Studio as one of the most sought after home stagers and designers in Alabama. They have been featured on ABC & FOX as well as written about in The Birmingham News, B-Metro Magazine, Birmingham Magazine, The Corner-Auburn, and Builder Magazine Online.  In addition, Erin has been a speaker at the 2014 & 2015 International Builder Show in Las Vegas.

SWAG Studio was invited to participate in the 2020 and 2023 Birmingham Home and Garden Inspiration Home.  




Erin Barrow
Mollie Piccirilli


Design Director

Jennifer Felton

Operations director +

Design Liaison

IMG_7599 3.heic
Lizzy Dunavant

Marketing Director + 

Design liaison

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