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In 2005, Erin Barrow began her design career in commercial real estate for J.Crew in Manhattan.  Her passion for design escalated as her residential career began Birmingham.  Erin’s knowledgeable reputation, within the building industry, established SWAG Design Studio, in 2009.  fulfilling a need the Birmingham area lacked, SWAG provides the real estate market an opportunity to visualize every vacant space through home staging & design services.   With an extensive background in new construction, Erin understands the demographics and the dynamics of a competitive marketplace.  In 2014, Mollie Piccirilli joined SWAG as Design Director to enhance the collaboration with clients, project managers, builders, and realtors to ensure our vision becomes their reality.


At SWAG Design Studio, we strive to not only enhance and promote the relationship between you and your client but to also inspire loyalty and future sales.  In addition, We provide on trend design selections for new construction homebuilders in addition to turnkey model homes furnishings and home staging options for residential & commercial projects.  Located in the Heart of Homewood, SWAG combines the design studio + Offices +  3500 sq ft branded Home Staging inventory.


Our creativity and impressive sales statistics have established SWAG Design Studio as one of the most sought after home stagers and designers in Alabama. They have been featured on ABC & FOX as well as written about in The Birmingham News, B-Metro Magazine, Birmingham Magazine, The Corner-Auburn, and Builder Magazine Online.


In addition, Erin has been a speaker at the 2014 & 2015 International Builder Show in Las Vegas.




Mollie Piccirilli

Design Director

Erin Barrow
Jennifer Felton


Operations director

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